Joriel Foltz http://www.jorielfoltz.com freelance wordsmith Fri, 25 Jan 2013 23:11:58 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Web Copy for ezp services http://www.jorielfoltz.com/2012/01/web-copy-for-ezp-services/ http://www.jorielfoltz.com/2012/01/web-copy-for-ezp-services/#comments Mon, 09 Jan 2012 17:25:02 +0000 Joriel http://www.jorielfoltz.com/?p=376 Web copy
ezp services]]> As the private label B2B service branch of ezprints, ezp services enables any web-based business to deliver professional-grade personalized products to their online customers. ezprints partners include Fortune 100 retailers, leading content providers, and other e-commerce businesses.

My copy for their new marketing website draws out their differentiators and builds excitement about the huge and fast-growing opportunity in the personalized products market.

VIEW WEBSITE ]]> http://www.jorielfoltz.com/2012/01/web-copy-for-ezp-services/feed/ 0 PipelineDeals Website & Communications http://www.jorielfoltz.com/2012/01/pipelinedeals-web-copy/ http://www.jorielfoltz.com/2012/01/pipelinedeals-web-copy/#comments Mon, 09 Jan 2012 16:50:00 +0000 Joriel http://www.jorielfoltz.com/?p=355 Web copy & customer communications
PipelineDeals]]> PipelineDeals is taking on Salesforce with a streamlined SaaS CRM solution that helps B2B sales teams close more deals faster. I had the pleasure of helping PipelineDeals update their brand and develop a new marketing website in collaboration with the awesomely talented folks at Worry Free Labs. More recently, I’ve been working on fine-tuning copy inside the PipelineDeals application and increasing free trial conversion through email communications and new customer orientation resources.

VIEW WEBSITE ]]> http://www.jorielfoltz.com/2012/01/pipelinedeals-web-copy/feed/ 0 Tableau Software Customer Spotlights http://www.jorielfoltz.com/2012/01/tableau-software-customer-spotlights/ http://www.jorielfoltz.com/2012/01/tableau-software-customer-spotlights/#comments Mon, 09 Jan 2012 04:03:55 +0000 Joriel http://www.jorielfoltz.com/?p=350 Customer spotlights
Tableau Software]]> I love doing work for Tableau Software. There are so many smart folks over there, and they’re doing great things in the analytics and business intelligence sphere. Most of my work with Tableau to date has been editing and condensing transcribed customer interviews into readable customer spotlights. Here’s one that explores how Yahoo! uses Tableau to optimize advertising campaigns.

VIEW PDF ]]> http://www.jorielfoltz.com/2012/01/tableau-software-customer-spotlights/feed/ 0 Venture Architects Holiday E-card http://www.jorielfoltz.com/2012/01/holiday-e-card/ http://www.jorielfoltz.com/2012/01/holiday-e-card/#comments Mon, 09 Jan 2012 03:38:56 +0000 Joriel http://www.jorielfoltz.com/?p=254 Holiday e-card
Venture Architects]]> As part of the Venture Architects team, I regularly write business plans and PowerPoint pitches for multi-million dollar ventures. Most of that work is confidential, but this humorous e-card was an opportunity to flex my creative muscles. It’s a ridiculous number of words for a holiday greeting, but it got rave reviews from VA clients. It might just be my favorite piece of all time.

READ IT

 

 

]]> http://www.jorielfoltz.com/2012/01/holiday-e-card/feed/ 0 EMM Friends Newsletter http://www.jorielfoltz.com/2012/01/emm-friends-newsletter/ http://www.jorielfoltz.com/2012/01/emm-friends-newsletter/#comments Mon, 09 Jan 2012 03:36:44 +0000 Joriel http://www.jorielfoltz.com/?p=273 Email newsletter
EMM Group]]> Over the past few years, I’ve done lots of writing and editing for EMM Group, a consulting company focused on organic growth through marketing excellence. EMM Group works with major corporations including GE, P&G, DuPont, and IBM. My favorite project for them has been researching and writing many of the pieces for their EMM Friends newsletter. It’s sweet to get paid for learning about topics that interest me anyway, such as social media, gamification, the mobile market, and demographic trends.

]]> http://www.jorielfoltz.com/2012/01/emm-friends-newsletter/feed/ 0 VoIP Buyer’s Guide http://www.jorielfoltz.com/2012/01/voip-buyers-guide/ http://www.jorielfoltz.com/2012/01/voip-buyers-guide/#comments Mon, 09 Jan 2012 03:04:24 +0000 Joriel http://www.jorielfoltz.com/?p=307 VoIP Buyer's Guide
Speakeasy]]> I was the staff copywriter for Speakeasy back in 2005, and I freelanced for them right up until their merger with MegaPath. I wrote many whitepapers, case studies, marketing pieces, and web pages for Speakeasy over the years, but I especially love this VoIP Buyer’s Guide. It exemplifies my favorite kind of technical writing—taking a complex subject like Voice over IP and helping regular people (in this case, small business owners and their IT consultants) make sense of it.

DOWNLOAD PDF ]]> http://www.jorielfoltz.com/2012/01/voip-buyers-guide/feed/ 0 Varolii Email & Direct Mail Promotions http://www.jorielfoltz.com/2012/01/email-direct-mail-promotions/ http://www.jorielfoltz.com/2012/01/email-direct-mail-promotions/#comments Sun, 08 Jan 2012 23:48:32 +0000 Joriel http://www.jorielfoltz.com/?p=283 Email & direct mail promotions
Varolii Corporation]]> I worked with the awesome Seattle-based branding and design agency Graphiti Associates on this and many other successful email and direct mail marketing promotions for Varolii Corporation’s automated communication solutions.

VIEW PDF

 

]]> http://www.jorielfoltz.com/2012/01/email-direct-mail-promotions/feed/ 0 UI Editing for HTC America http://www.jorielfoltz.com/2012/01/ui-editing-for-htc-america/ http://www.jorielfoltz.com/2012/01/ui-editing-for-htc-america/#comments Sun, 08 Jan 2012 23:43:51 +0000 Joriel http://www.jorielfoltz.com/?p=280 User interface editing
HTC America]]> My first foray into user interface editing for mobile devices was enlightening. In addition to fine-tuning the UI for a number of HTC Android and Windows Mobile phones, I created a Style Guide to help their development team improve consistency.

]]> http://www.jorielfoltz.com/2012/01/ui-editing-for-htc-america/feed/ 0 Artemesia Healing Arts Website http://www.jorielfoltz.com/2012/01/artmesia-healing-arts-website/ http://www.jorielfoltz.com/2012/01/artmesia-healing-arts-website/#comments Sun, 08 Jan 2012 03:18:49 +0000 Joriel http://www.jorielfoltz.com/?p=312 Web copy & design
Artemesia Healing Arts]]> I created the Artemesia Healing Arts website for my talented acupuncturist friend Jessica Timins Greenberg. We had a lot of fun clarifying her brand voice, identifying key points of differentiation, and focusing in on her target audience in Seattle’s Wallingford and Fremont neighborhoods. I wrote all the copy and also customized the WordPress template, incorporating original design elements by Cristy Miller. The site has achieved excellent search ranking and receives frequent inquiries from new potential patients.

VIEW WEBSITE ]]> http://www.jorielfoltz.com/2012/01/artmesia-healing-arts-website/feed/ 0 DOTV Website http://www.jorielfoltz.com/2012/01/dotv-website/ http://www.jorielfoltz.com/2012/01/dotv-website/#comments Sat, 07 Jan 2012 18:03:26 +0000 Joriel http://www.jorielfoltz.com/?p=467 Web copy & design
Dancing on the Valentine ]]> Dancing on the Valentine is an annual benefit for the Leukemia & Lymphoma Society. As a volunteer and friend to the amazing founder Jenny George, I designed, wrote, and continue to manage the event website.

VIEW WEBSITE ]]> http://www.jorielfoltz.com/2012/01/dotv-website/feed/ 0