Copywriting

When you offer a quality product or service, you don't need flashy adjectives and esoteric industry-speak. You need concise communications that respect your readers and highlight your strengths.

My job as a copywriter is to make your message sing above the din of your competition. I do this by combining a love of language, a diversity of experience, and my own natural creativity. Whether it's funny, educational, technical, or persuasive, my copy will tune in to your audience and deliver your story with style.

My strengths as a copywriter include:

• Clear communication
• Jargon-busting
• Creative thinking
• Interviewing and research
• Simplifying technical content
• Collaborating with designers
• Working with style guides
• Attention to detail
• Devotion to deadlines

My experience includes:

• Writing for the web (1, 2, 3, 4)
• Corporate and sales collateral (1, 2, 3)
• Email promotions
• Case studies (1, 2)
• User documentation (1)
• White papers (1, 2, 3)
• Newsletters
• Business plans (1)
• Direct mail (1, 2)

"Joriel is fantastic. She is versatile and efficient, with an unusually wide range of writing experience. She loves language, and I really appreciate how quickly she can translate even the most technical information. Joriel 'pushes' her copy, always giving me more than I expected."

~ Betsy Borrow, Director of Marketing Communications, Speakeasy