Over the past 20 years, I’ve done just about every type of writing for every type of audience. And that’s just the beginning of my capabilities.


  • I’ve helped technology companies develop their brands and tell their customer stories.
  • I’ve written business plans and pitch decks for dozens of early stage companies.
  • I’ve created websites for small businesses, including naming, branding, content strategy, writing, design, and WordPress development.
  • I’ve worked on email promotions, SEO content, sales collateral, and multichannel marketing campaigns.
  • I’ve also racked up a few years of journalism, a ton of social marketing experience during my early years in the non-profit sector, and even some highly technical white papers and grants.


This diversity of experience has challenged me to an unusual level of self-education. I follow a lot of leading thinkers on all aspects of content, marketing, and innovation. As a result, I offer a strategic, evidence-based perspective focused on growth and ROI.

I graduated from The College of William & Mary in 1997 with a dual major in English and Sociology.

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Key Strengths

Clear communication and jargon-busting

Digital marketing strategy, especially content marketing

Distilling and projecting brand personality

Creative thinking informed by UX design principles

Interviewing and research

Translating technical content into real people language

Working with and developing style guides (Oxford comma!)

Attention to detail

Devotion to deadlines

Adobe Creative Suite, Microsoft Office, Google Analytics, GSuite, and WordPress


Sample Clients


All Star Directories

Amazon FBA



EMM Group

Exhibits Northwest

HTC America



Tableau Software


Varolii Corporation

Venture Architects