Client / PipelineDeals

I started working for PipelineDeals in 2011, and they’ve grown immensely since then. My work for this awesome, customer-driven CRM company has included brand consultation, web copy, UI editing, blogging, case studies, and more.

Featured Work

Joriel is outstanding at what she does. I value Joriel’s insight into our business and her contributions have been right on the mark. Joriel is helpful, communicates well and delivers on her promises. I highly recommend Joriel for anyone looking to improve their written communications.

JP Werlin

CEO, PipelineDeals

Early in our collaboration, I helped PipelineDeals update their brand and develop a new marketing website in collaboration with the talented folks at Worry Free Labs. I’ve also spent time fine-tuning copy inside the PipelineDeals application and increasing free trial conversion through email communications and new customer orientation resources.

Most recently, I’ve created a lot of juicy pieces for content marketing, including case studies and a series of e-books about how to build a winning sales team.

See highlights on this page and full content on the PipelineDeals website:

E-book: Building a Lead Machine (gated)

Blog post: “5 Common Sales Mistakes That Squander Leads”

E-book: Guiding Customers to Close (gated)

8th Light Case Study (gated)

StockPKG Case Study (gated)